Do you know Blogger SEO is Made Easy with New Search Preference Option

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Wednesday, April 10, 2013

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Good News For All Bloggers!. Blogger has Introduced a New “Search Preferences” Option. This is Really a Great Option for blogs on Blogger Platform. Blogger added the Meta Tags, Customize Robots.txt, Redirects, Customize 404 Error Page option, Alt tags for Images.

SEO is a major part in any Website or Blog. Before Blogger had not Supported SEO. But now on Blogger SEO is Fully Functional and Dynamic. You can set the Meta Description for Each Single Post and Robots Tags separately.

BLOGGER ADDED THE FOLLOWING OPTIONS

1. Search Meta Description
2. Custom Post Meta Description
3. Custom 404 Error Page
4. Redirects
5. Custom Robots.txt
6. Custom Robots Header Tags
7. Alt and Title tags for Images

ENABLE THE SEARCH PREFERENCE OPTION

This option is only Available in New Blogger UI Dashboard. to Enable the Options
Go to New Blogger Dashboard > Select the Blog
Select the Settings Tab > Search Preference

SEARCH DESCRIPTION

This is the General Description for Home Page to Optimize Home page/Blog and this Description is Visible on Search Results of Home page.
Search Description Should be a Short Description about your Blog and Max 150 Characters in Length.

CUSTOM POST META DESCRIPTION

This is the Custom Post Meta Description for Each and Every Individual Post. You can Set and Customize the Each Post Description While Creating or Editing the post area.
Under the Post Settings(on Right side of Creating/Editing Post) Click the Search Description. Enter the Small Description about your Post. Looks like there is No Limits to the Description. But Google Will Crawl Around 160+ Characters only. So Keep your Post Description as Short as possible.

ADDING META DESCRIPTION TO CUSTOM TEMPLATES

In Custom Templates you need to add a small snippet of code to your custom template.
Search for the Code

    <b:if cond='data:blog.metaDescription != &quot;&quot;'>
      <meta expr:content='data:blog.metaDescription' name='description'/>
    </b:if>

If the Code is available in your Template, then you don’t need to add the meta description tags.
Other wise, search for </title> and Place the Above same code just after </title>

Blogger Included the Meta Description Tag to every blog. 

CUSTOM 404 ERROR PAGE

Bye bye!! Blogger Default Error/404 Not Found Page 
Blogger Providing the Custom Error/404 Not Found Page. This Error/404 message is Usually Visible in Blogger Status Message Bar.
You can add Custom Error/404 message with HTML tags or Even Images Also 

PREVIEW:

REDIRECTS

This is also A Great New Option in Blogger.
To Redirect a One Page form Another Page, You can use this Option and Redirect easily.
The Redirection is 302 Temporary Redirection and Redirection is sent through HTTP Headers.

HTTP HEADERS LOCATION REDIRECTION

CUSTOM “ROBOTS.TXT”

Blogger has Provided the Option to Edit and Customize the robots.txt file. This is a Key file for Search Engine Robots.
Using this robots.txt You can Allow or Block the Search Engine Robots to Crawl/Index the pages.
Usually every website has a robots.txt. You can access the robots.txt file using the urlhttp://yourblogname.blogspot.com/robots.txt

robots.txt file for Way2Blogging is http://www.way2blogging.org/robots.txt

Warning!! Changing or Modifying the Robot.txt file should Effect the Search engine Visibility!

To Customize the robots.txt file visit this page for Instructions, please be-careful while editing therobots.txt file.

CUSTOM ROBOTS HEADER TAGS

This is Robot tags to Control the Search Engine Robots. This Tags are usually set in (X)HTML Pages OR sent through HTTP Headers to Allow or Block the Robots.
In the Case of Blogger these tags are sent through the HTTP header.

HTTP HEADER ROBOTS TAGS

Warning!! Changing or Modifying the Robots Header Options should Effect the Search engine Visibility!

You can set the Robots tags to Home Page, Archive/Label Pages, Post Pages on Crawlers and indexing Section in Search Preference tab.

CUSTOM ROBOTS HEADER TAGS FOR INDIVIDUAL POSTS

These are the Custom Robots Header Tags for Each and Every Individual Post. These are also sent through HTTP Header.
You can customize the Custom Robots Header While Creating OR Editing Post.

Meaning of Each Custom robots header tags (taken from Google Webmaster EDU page )

Directive	Meaning
all	There are no restrictions for indexing or serving. Note: this directive is the default value and has no effect if explicitly listed.
noindex	Do not show this page in search results and do not show a “Cached” link in search results.
nofollow	Do not follow the links on this page
none	Equivalent to noindex, nofollow
noarchive	Do not show a “Cached” link in search results.
nosnippet	Do not show a snippet in the search results for this page
noodp	Do not use metadata from the Open Directory project for titles or snippets shown for this page.
notranslate	Do not offer translation of this page in search results.
noimageindex	Do not index images on this page.
unavailable_after: [RFC-850 date/time]	Do not show this page in search results after the specified date/time. The date/time must be specified in the RFC 850 format.

ALT AND TITLE TAGS FOR IMAGES

Alt and Title Tags for Images Help in Indexing the Images. Your images are easily indexed by Google Image Bots or Other Image Bots with this Alt and Title Tags.
To set the Alt and Title tags for Images,

1. Upload and Add the Images to Post Editor.
2. Click on the Image that you want to set the Alt and Title tags.
3. A small menu appear Above/Below the Image, Choose Properties Option.
4. On the Popup prompt, enter the Title and Alt Tags for the Image.

I hope This Post is useful to You. and A BIG thanks to Blogger Team. Read the Official Blogger Announcement Here!!.
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Tag : Search Engine Optimization, SEO, seo for blogger